Explain what may happen if an airline makes a poor choice


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Read the "Did United Sacrifice a Customer's Well-Being to Its Own Needs" example on p. 82 in Ch. 3 of Management: A Practical Introduction.

In your response:

a) Discuss whether you feel that this is how businesses view their customers.

b) Examine whether an airline's need to staff or cancel a flight is more important than passengers' needs to travel to their destinations.

c) Explain what may happen if an airline makes a poor choice, as in Dr. Dao's case, that affects its external stakeholders by jeopardizing its stock price.

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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