1. Explain what is the ad selling?
2. Show why did you select this ad? Where did the ad appear?
3. Show what claim is being made about the product or service? Please provide supporting evidence.
4. Show who is the target audience? What groups does this ad ignore if any? Please provide supporting evidence.
5. How does the ad seem to its audience? Does the ad try to alienate its audience? How? Please provide supporting evidence.
6. Are there any emotional appeals? Please provide supporting evidence.
7. Are there any apparent fallacies? Please present supporting evidence.
8. How does the ad "fit in" with other ads of its style? Does it go against normal conventions? Why do you think this product made the selection to align with similar ads or to go against ads of the same type? Please offer supporting evidence.
9. Show what are the goals of the ad? Please provide supporting evidence.
10. Explain how does the ad use images to achieve its goals? Please provide supporting evidence.