Explain what is meant by the term lsquoresearch and, Marketing Research

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Explain what is meant by the term lsquoresearch and

1. Explain what is meant by the term ‘research and evaluation' in marketing communications' terms.

2. Write a typical research brief for an fmcg brand and explain what a research company would have to put in a proposal to have a chance of getting the account.

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Marketing Research: Explain what is meant by the term lsquoresearch and

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Marketing Research: Explain what is meant by the term lsquoresearch and

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