Assignment:
Q1. What is motivation and why is this idea so important to marketers?
Q2. Describe three types of motivational conflicts. Cite an example of each from a current marketing campaign.
Q3. Explain the difference between a need and a want.
Q4. What is cognitive dissonance?
Q5. What are some of the key problems with Maslow’s hierarchy of needs?
Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.