Problem
Alter you view the "Marketing Concept. Marketing Orientation. CRM 8. CLV' video, answer the following questions:
A. What is the focus of all marketing activities, and why?
B. Discuss the basic elements of the marketing concept. Consider 3 businesses that you know of that use this approach to marketing and describe how they use it.
C. Explain what customer relationship management. Why is this important in the marketing'process?
D. What is customer lifetime value? Explain how you would use marketing to manage a business' highest-valued customers versus how you would use marketing to manage a business' lowest-valued customers.