For background purposes, the company was started by recent college grads who wanted to provide information on budgeting and debt management to the younger generation because the information was not discussed with them until they were young adults about to enter the real world. I guess the person taking on the background piece can add on or work from that .The problem here is that kids are not learning about debt management until they are young adults, which does not prepare them for the future. Explain what could be done to make this company succeed in Examining the General Market.