1. Explain what constitutes a product and the different classifications of products.
2. Describe how companies differentiate their products from that of the competition.
3. Articulate how companies build and manage their product mix and product lines.
4. Reflect on how marketers augment their product offering via packaging, labels, warranties, and guarantees.
5. Describe how goods-producing companies improve customer support services.
6. Explain how services are defined and classified and how they differ from goods.
7. Analyze how companies provide the differentiator that makes them a number one (#1) service provider.
8. Discuss the critical and ongoing challenge of service providers having to be innovative.
9. Explain how service providers create strong brands, and the challenges to do this.