I need assistance in completing a project/report on the Brand Marketing module. The brand I had chosen to do is Apple.
The requirements of the project are:
- An introduction about the brand (Apple) for example history, brand marketing techniques, consumers' online reviews about the brand, why is Apple a top 100 global brand.
- Explain what are brand equity, brand associations, and their dimensions, using theories and references of brand marketing, having 'some' explanations using APPLE as a company (Quoting authors in the field of study of brand marketing).
- List 25 brand associations of Apple.
- Create a brand association map (consensus brand map) of Apple using the 25 brand associations (self-projecting the strengths of the different associations).