Assignment: Linking marketing and pricing strategy
Watch the youtube video "3 Pricing Strategies Everyone Should Know" and read chapters 11, 12 and 13 and answer the following questions:
Question One
• After watching the pricing video, refer back to your Are You Sitting on a Million Dollar Idea? Choose the most beneficial pricing strategies and suggest two ways in which this selection could potentially affect consumer adoption of your new product.
Question Two
• Provide a rationale for your response.
Question Three
• Imagine that you are a manager at a brick-and-mortar store that has an online storefront as an additional source of revenue. The company has tasked you with creating ideas to improve logistics in order to increase profitability. Discuss at least two ideas and how these will increase profitability.
Respond to Peer(s)
• Read and respond to at least two of your classmates' posts.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.