Assignment
Details
For this assignment, suppose that you work for a consulting firm, and that you have been asked to research a company and make a presentation to your client.
For the presentation:
1. Choose a major U.S. company,
2. Research the company and the market(s) in which it competes, and
3. Prepare a presentation of 10-12 PowerPoint slides (with detailed speaker notes).
Using information from the business press, AIU's Library, IBIS World, and the Internet, address the following in your slides:
• Describe the firm, include such information as its:
o products or services
o annual sales, and
o market share (this information is readily available in the IBIS World database.)
• Describe the market(s) in which it operates.
o For instance, does it operate within an oligopoly or monopolistically competitive market, a perfectly competitive market, or is it a monopoly? (Choose the closest fit.)
o Explain.
• Does it operate in only one region of the United States? Does it operate nationally or internationally? Explain.
• Who are its competitors?
o Give a brief overview of the other businesses in the market that it competes against.
• Identify and explain at least 2 economic concepts that this firm seems to use to its advantage.
o Examples might include product differentiation; attainment of economies of scale; advertising; whether the firm is regional, national, or international; and so on.
• Include an explanation of how any significant recent events or changes in this market have affected this firm. Examples are mergers and acquisitions, technological change, legal issues, whether market demand is expanding, and so on.
• Provide your evaluation of how this firm might better respond to the challenges it faces.
Present your information, with appropriate pictures and graphics, in a PowerPoint presentation.
• Your presentation should consist of a minimum of 10 slides of content, and the following: a title slide, an introductory slide, a conclusions slide, and a references slide.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.
The following offer information to help you with your research:
• IBIS World Industry Reports are an excellent source of information for this assignment. IBIS World Reports are available through AIU's Library in the Find Articles and E-books section of the e-Resources area.
The following resources offer assistance in preparing your PowerPoint slides:
• Access the template provided, or create your own slideshow following the requirements listed above.
• Microsoft Office Web (PowerPoint):
• The Smarthinking resource is also available to assist in the basics of PowerPoint.
Reference
Microsoft. (2018). Basic tasks for creating a PowerPoint presentation.