Problem
A. You have secured a position as a Research Executive at a market research agency in Melbourne. KFC, the fried chicken company, have hired you to help them understand the age and gender of their buyers. Outline two potential research methods, and which one you would recommend.
B. Your parents own a bookstore and have their annual "winter reader sales" every June. During this period, they sell everything storewide at 30% off. They love this time of year, as they see a big jump in sales. As a student of Marketing Principles: Trading & Exchange, with a good understanding of pricing, explain to your parents if they are actually making money from the sale.