1. Pick four different companies in business TODAY, and give me an example of how one of them practices the ‘production orientation’, another does the ‘sales orientation’, another does the ‘marketing orientation’ and the last one practices the ‘societal marketing’ orientation. Give an example of their product line and your justification. ( can be any company)
2. Think of any product in the world that is no longer being sold….( be specific about brand and description)….. It must have been a good idea at one point….. so what was good about it before it lost its popularity with the consumers ? Use a company that went out of favor due to ‘social’ changes that took place in America.
3. Explain to me how you would argue that Walmart has several ‘sustainable competitive advantages over any other retailer in the world.