Write an essay (suggested length 3-5 pages) in which you do the following:
A. Discuss three major cross-cultural differences that would need to be taken into consideration if your company were to expand into this market based on your selected country.
B. Compare U.S. business practices to practices in your proposed country for each of the following:
1. Product
2. Price
3. Promotion
4. Place
You are not required to create an actual full scale marketing plan, but each of the 4P's of the marketing mix must be individually addressed.
C. Discuss two distinct ethical issues that you will need to understand and respect as your business expands into your selected country.