(1) Explain the value of using a quality award to drive quality improvement efforts at an organization or a supplier. Why do you think quality awards are not more well-known? How might organizations use quality awards to improve customer perception of quality? This answer must be in your own words—significant cut and paste from the text or other sources is not acceptable.
(2) Compare Deming’s Theory of Profound Knowledge and Crosby’s Absolutes of Quality Management. Do these theories conflict or complement each other? This answer must be in your own words—significant cut and paste from the text or other sources is not acceptable.