Explain the value of developing a sales force based on the


Discussion

• There are two very different target markets and sales forces discussed in the videos. Identify some of the key differences between the organizations' sales forces and target markets. Please elaborate and provide detailed responses.

• Explain the value of developing a sales force based on the target market. Use examples from each video to support your response. Please provide details to support your points.

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Marketing Management: Explain the value of developing a sales force based on the
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