Problem
Feedback seeking enhances the performance of a company and ensures the development of a relationship with customers (relational resources). Under what conditions the feedback-seeking mechanisms are effective/ineffective? Explain the underlying arguments as you understand. (refer to arguments presented in Flynn et al. 2017, Tell Us Again, How Satisfied Are You?)
The Influence of Recurring Posttransaction Surveys on Purchase Behavior especially the arguments developed for h1 and h2).