Coming up with a cloud based software will not only standardize the operations of goodwill, but it will also ensure that the customers can easily access the stores through proper branding. The cloud based approach will be effective because proper research will be carried out by a selected team. They will check on the various operations of different goodwill stores and identify a common strategy in them. Moreover, the e-learning will be effective in training the personnel on the same operations so that the services can be standardized in all the stores.