Explain the the loyalty effect what is the corporate


Book: Truett Cathy

1. What event early in Truett's life created a loyalty that lasts even today?

2. What book did he read in high school that helped him with his inferiority complex?

3. Describe the significant event that happened in his life in 1949.

4. What "chicken-giant" remarked that the CFA sandwich was the second best chicken he'd ever eaten?

5. Where was the first Chick-fil-A restaurant?

6. Explain the "The Loyalty Effect".

7. What is the corporate purpose and how did it come about?

8. Who does Chick-fil-A belong to and why are we called Operators?

9. What was the highest compliment Truett felt he ever received?

10. When did the first free standing unit open?

11. In 1996 who showed up to revolutionize the art of selling chicken?

12. What does Jimmy Collins think is the most important thing he does?

13. What did he think counted the most in business for Chick-fil-A?

14. What did Truett believe was one of his greatest rewards?

15. What are your thoughts on the Family Covenant and how can you incorporate it into your role at Chick-fil-A and more importantly into your own lives and families.

16. What is Truett's life Bible verse?

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