explain the term- length of purchase decision
Explain the term- Length of purchase decision time
Length of time taken to reach a decision is much greater in organisation market. This means that intensity of any media plan can be dissipated more easily in organisational market.
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determine the number of decision-makers in consumer markets a single person very often makes decision in organisational markets decisions are made by
the balance of the communications mix role of advertising and sales promotions in business-to-business communications is mainly to support personal
the constituents of the marketing communications mix business-to-business markets have usually been quite specific in terms of the promotional tools
state the term- message content in general there is high-involvement in many business-to- business purchase decisions hence communications tend to be
explain the term- length of purchase decision time length of time taken to reach a decision is much greater in organisation market this means that
what is negative communicationsnumber of people affected by a dissatisfied consumer and thus negative marketing communication messages is limited
enumerate about the target marketing and research use of target marketing processes in the consumer market has been more advanced and sophisticated
what is budget allocationsales department receives the bulk of the marketing budget in the organisation market and little is spent on research in
state about the measurement and evaluation consumer market uses a variety of techniques to evaluate the effectiveness of communications in
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