Response the following:
1 - Early communication theory, and the general study of communication itself grow out of several other areas of investigation and discourse into human activity. How did this evolve and what were some of the shaping and molding concepts, ideas, theories?
2- it was posited that modern "mass society" evolved over time and changes were not planned, but rather grew somewhat hap-hazardly. Explain the trends presented and then offer some discourse on each of their meanings within the concept of media influence.
2,B- Communication research has used many of the findings from other areas of research in human study. It did not come full born into existence. How did this evolve, what were some of the various fields of study and how were the techniques from earlier research study incorporated into what eventually become the field of human communication?
3- Discuss the following theories of mass media effects. Please use example and complete as possible.
A. Uniform Influences
B. Selective Influences
C. Indirect Influences
4- The Payne Fund Studies addressed some major concern about the primary visual mass media of the period. The findings from the studies opened the way for far more studies and posited more questions that were answered. Explain the techniques operationalization of the questions and the findings from these seminal studies in order to explain how they posed discourse for further study. How did later examinations of the questions raised help further the study of mass communication? When using examples please note the names of individuals who conducted the research and their contributions.
5- Early mass media studies addressed the media from an "effects" stand point later studies began to utilize a "uses" stand point. Please define each, identify each. Give example of each, compare and contrast each and discuss the reasons for a move from or to a particular perspective.
6- During the late 1940s and early 1950s, personal influence was discovered as mitigating incidence in the effects of the mass media message. Explain how these interpersonal effects of the lass media were discovered and discussed, what these concepts had on the explanation of mass media effects and what different kinds of future questions were posed from this initially unplanned discovery.
7- On October 30, 1938, "the war of the worlds" was broadcast on CBS radio mercury theater on the Air. Many people were frightened, many were not; discuss the reasons and what played a major role in determining the panic experienced by some, but not by all. Understanding the limitations that this study had, why would a student of mass media effects consider the task of working through it, what is important about it, how could it be applied to modern communication research and what kind of current questions could its study generate? How could one extrapolate to later investigations in the field of communication?
8- In several of the outside readings, online and chapters in the text, ideas were presented that would lead the mass media student to the thought that the media effect just might not be nearly as powerful or all-encompassing as previously imagined. Please discuss this using explanations of these examples.
9- Early communication theory ,and the general study of communication itself , grew out of several other areas of investigation and discourse into human activity. How did this evolve and what were some of the shaping and molding concepts, ideas and theories ?
Attachment:- Process and effects.rar