Assignment: International Public Relations Campaign
Length: 7 pages.
Choose as your client an existing major corporation, government or non-profit organization. Develop a PR campaign for it to implement in at least two different cultural clusters that do not include the United States. Include the following sections:
1) Explain your client, the goals and timeframe of the campaign, and how you will measure success (1 single-spaced page)
2) For each country/culture in which you will implement the campaign, explain elements of the local culture that will inform how you craft your messages and strategies (1 single-spaced page for each country/culture)
3) Explain the tactics you will use to achieve your goals (1 single-spaced page for each country/culture)
4) Explain the message you will craft for each country/culture and why you have developed them as such (1 single-spaced page for each country/culture)
Format your assignment according to the following formatting requirements:
(1) The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
(2) The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
(3) Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.