Explain the steps in the social marketing process


Question: There are five steps in the social marketing process that can be applied to all social, mobile, and local marketing efforts. Explain each of these five steps, with an example for each step.

There are five steps in the social marketing process:

  • Fan acquisition.
  • Engagement.
  • Amplification.
  • Community.
  • Brand strength AKA sales.

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Marketing Management: Explain the steps in the social marketing process
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