Assignment:
1. Apply the seven-step approach to segmenting consumer markets to the market for off campus apartments in your city. Then evaluate how well the needs in these market segments are being met in your geographic area. Is there an obvious breakthrough opportunity waiting for someone?
2. Explain how the first step in the seven-step approach to segmenting markets would have to be changed to apply it in business markets. Illustrate your answer.
3. Explain how positioning can help a marketing manager identify target market opportunities.