Explain the role of social media in business demonstrate


Social Media is here to stay. Social Media not only plays a significant role in enhancing a company’s brand, it is also a tool that helps you connect with your audience and build professional relationships. Actually, the way social networks have impacted our personal and professional lives is far greater than most of us could have anticipated.

You are required to write a paper to discuss:

“The impacts of implementing social media in business organizations”

The paper content should meet the following:

1. Introduction: general introduction about social media and business organization.

2. Literature Review:

• Explain the role of social media in business.

• Demonstrate the importance of social media.

• Outline how can social media improve leadership and business cultures?

• Explain the different risks and opportunities of using social media in business.

3. Discussion and Recommendation: discuss the impact of social media in the business organization generally, and in UAE specifically.

4. Implications of Systems Thinking in Social media in organizations.

5. Conclusion & References.

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