Business Intelligence Research Report
Using appropriate authoritative sources, create a 1,500 word research report that:
• explains the role of data analysis tools and data mining in contemporary organisations
• identifies and explains the ethical implications around gathering, storing and using customer information
In Resources is an article by Dean, Payne and Landry (2016) which may be a good starting point for your research.
Your research should include such sources as the professional body articles as well as text books and peer reviewed academic journals. Vendor websites are not considered to be appropriate sources of information for this task. Use APA referencing in your report.