Explain the results of your assessment of the navigational structure of the three website.
Show the differences and similarities between the sites.
Show the reasoning from an Internet marketing perspective for these differences and similarities.
Recommend ways to enhance the navigational structure. Justify your recommendations using Internet marketing principles.
Customer Service.
Explain the results of your assessment of the customer service practices and policies of each of the three web sites.
Explain the differences and similarities between the sites.
Show the reasoning from an Internet marketing perspective for these differences and similarities.
Recommend ways to enhance the customer service practices and policies. Justify your recommendations using Internet marketing principles.