Discussion Post: OLAP and CRM
Within the Discussion post, write 400 to 600 words that respond to the following questions with your thoughts, ideas, and comments. Be substantive and clear, and use examples to reinforce your ideas.
Discuss the following for this discussion post:
a) Explain the relationship and the difference between online analytical processing (OLAP) systems and customer relationship management (CRM) systems within a business intelligence (BI) program.
b) How can this relationship bolster an organization's marketing efforts?
The response must include a reference list. One-inch margins, double-space, Using Times New Roman 12 pnt font and APA style of writing and citations.