Marketing Short questions
(1) Many markets (product) are of a commoditized nature today. Does customer relationship management (and its focus on quality,value, and satisfaction) make sense? In a commodity market, if price is the only true means of differentiation, why should a firm care about quality? In such a market, what can a firm do to impact customers' overall perceptions of value in doing business with the firm?
(2) Clearly and thoroughly explain the relationship between an organization's marketing strategy and customers' perception of value in the customer-organization relationship.