EURO DISNEY: A case study
1. Explain the reasons why Disney executives were so confident that Euro Disney (Disneyland Paris) would be a great success.
2. Based on your understanding of the case, define the most important target market for Euro/Paris Disney – use all of the segmentation variables.
3. What are some of the main cultural differences between the US and France (list and explain at least 4)?
4. List and explain four specific key issues that created problems in the first few years after the opening of the park. Which were of the most concern?
5. What specifically could Disney have done differently to make the construction, staffing, and opening of Euro Disneyland go smoother? – Explain 5 major changes that would have made a significant difference.
6. What other parks does Disney have world-wide? List, give the year established, and give the most recent attendance figures for each.
7. Overall, was Euro Disneyland a good idea for France and for Disney? Why or why not? Give in-depth reasoning for your answer.
8. Research and describe changes at Disneyland Paris since the case study was written. Specifically, describe changes to the park, updated attendance figures (for 2014, 2015, 2016 and 2017) and a brief overview of their current financial status and any future expansion plans.