Outback Steak, Inc., is concerned about the shifting attitudes and feelings of the public toward the consumption of red meat. Chris Sullivan, CEO and cofounder of Outback Steak, Inc., thinks that the “red meat” issues are not that important because his restaurants also serve fish and chicken entrées.
Name any two projective techniques that you think would be appropriate in collecting data for the above situation.
Explain the reasons behind your choice of each of your selected projective interviewing techniques.
Desescribe in detail how each of your two chosen techniques would be applied to Sullivan’s research problem at hand.