Article : Should You Listen to the Customer By Thomas J. Delong and Vineeta Vijayaraghavan.
Harvard Business Review: Should You Listen to the Customer?
Read the case study: Should You Listen to the Customer .
Write a paper in which you analyze and evaluate consumer behavior.
Explain the factors that influence buying decisions for tickets to see Dalacroix
Explain the purchasing decision considering situational factors, personal factors, psychological factors, and societal factors.
In your analysis and evaluation, be sure to discuss and reference concepts from the textbook and required readings.
Your paper should be two to three pages in length and conform to APA. Include at least two scholarly references in addition to the course textbook and required readings.