Explain the process for market research


  • Explain the process for market research to assess foreign market potential.
  • Explain the considerations for product adaptation in foreign markets and common approaches to adjusting promotional strategy to fit foreign markets.
  • Explain the strategic marketing planning process, strategies for entering foreign markets, and considerations for subsequent market expansion.
  • Address challenges to global product management and branding.

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Finance Basics: Explain the process for market research
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