Assignment
Case Study: Nissan Company
Nissan Motor Company, Ltd, shortened to Nissan, is a Japanese multinational automaker. Head quartered in Japan, founded 1932. It formerly marketed vehicles under the "Datsun" brand name and is one of the largest car manufacturers -revenue appx $90 billion USD (2007) and Employees 190,000 (2008). Nissan continues its quest to optimize product development and deliver highly innovative technology. Today, in various countries and regions around the world they enjoy a reputation for creating truly innovative vehicles and service programs. With facilities around the world, the Qashqai, Micra, Micra C+C and Note are produced by Nissan Motor Manufacturing (UK) Ltd in Sunderland, Tyne & Wear.
Answer the following questions on the above case:
i. Describe the nature of operations management in the organization. In doing this, first describe the operation process of the production system. Second, identify operations decisions and responsibilities. Finally, write a short paper on some of the challenges facing operations management? (500 words)
ii. Evaluate Nissan Motor Company in terms of its emphasis on the operations strategy objectives? What are the order winners and the order qualifiers? (300 words)
iii. What is the proper role of the operations function in product design? (100 words)
Format your assignment according to the following formatting requirements:
i) The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
ii) The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
iii) Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.