Assignment: Business Plan Breakdown 2-The Marketing Plan
This is the second milestone of your business plan-the marketing plan.
Tasks:
Research the market of your chosen project. Based upon your research and what you have learned in the program, generate a 4 to 5 page marketing plan for your chosen project. In your marketing plan, you should address the following points:
1. Explain how the marketing plan targets the market segment.
2. Provide a positioning statement for your project.
3. Define the products and services you will offer.
4. Develop and detail a pricing strategy you will use.
5. Describe the promotion plan you will implement.
6. Identify the target locations with an assessment of their viability.