Discussion
Describe the marketing campaign for the health care product or service that you selected. Assess the product or service using the four P's of marketing. Then, evaluate the impact of the marketing campaign on your own health care decision making. Include how the campaign positively or negatively influenced your personal opinions of the health care product or service. Support your response by identifying and explaining key points and/or examples presented in the Learning Resources.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.
Articles
1. Breastfeeding Social Marketing: Lessons Learned from USDA's ‘‘Loving Support'' Campaign by Rafael Perez-Escamilla.
2. Nutrition labelling, marketing techniques, nutrition claims and health claims on chip and biscuit packages from sixteen countries by Alexandra J Mayhew, Karen Lock, Roya Kelishadi, Sumathi Swaminathan, Claudia S Marcilio, Romaina Iqbal, Mahshid Dehghan, Salim Yusuf
and Clara K Chow.