Discussion: Marketing Campaign Analysis
Select a recent (not more than 24 months) marketing campaign by a financial institution in Asia region
Using the theories taught in class and case illustration by the lecturer.
Discuss and analyze the following:
Explain the marketing campaign elements of the selected financial institution
Analysis the campaign and align with the marketing and PR strategic plan:
What would you suggest to improve / enhance the marketing campaign?
Word Maximum: 1,500 words.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.