Import and Export / Countertrade
Read Closing Case: Exporting and Growth for Small Business and write a two page paper, excluding the title and reference pages, with a detailed analysis that answers the following:
• Examine the main benefits of exporting products for companies like Morgan and Wadia. Present examples of the benefits.
• Explain the sustainability of a company like Morgan Motors if it neither exported nor imported products.
• Give examples of impediments to exporting success for companies such as Morgan and Wadia, and assess which steps these companies can take to improve their probability of succeeding in export markets.
• Explain the legitimacy for local and national government agencies to use taxpayer money to assist small companies in the effort to export. Determine how taxpayer money can help local economies.
In addition to the required text, provide at least two additional scholarly source to support your point. Your paper should be formatted in APA style.
Case: Exporting and Growth for Small Businesses
Morgan Motors is one of the iconic small businesses of the United Kingdom. The company has been making its classic sports cars since the 1909. Today some 150 em- ployees build up to 700 cars a year, each of which sells for $40,000 to $100,000. However, Morgan's niche is so small that it could not survive if it did not export. Today some 70 percent of its production is shipped overseas, primarily to the United States and Europe. Moreover,the modern Morgan car, although looking every bit the British sports car, contains major components that are imported from foreign manufacturers, such as engines from BMW and components for ABS breaking systems from Bosch.
Morgan is not alone. Many other small businesses have found that exports can drive growth. Another success story is Wadia, a Michigan-based manufacturer of high-end premium-priced compact disc players for au- diophiles. Wadia, with annual sales of $8 million, makes approximately 70 to 80 percent of its sales overseas. Around 35 to 35 percent of sales come from Asia, with both Japan and China accounting for as much as 15 per- cent of sales volume in any one year. Like Morgan, Wadia's high-end product is so specialized that it could not sur- vive on sales in its home country alone.
Exporting, however, is not easy, particularly for smaller enterprises like Morgan and Wadia. Many suc- ceed only after tapping into help from government export agencies and export financing institutions. Con- sider Malden Mills, the United States manufacturer of Polartech®, a high-technology textile material used in premium-priced outdoor wear, with annual revenues in the $50 million range. Facing limited growth opportu- nities in the United States, Malden Mills contracted with the South Carolina Export Consortium, a state agency, to perform an international market analysis to determine the sales potential of its portfolio of high-techfabrics. Malden Mills used the consortium's research to identify new opportunities for its materials, forecast future demand trends, and secure a $20 million working capital loan guarantee from the U.S. Export-Import Bank (which was later raised to $35 million). The resulting expansion in export sales to France, Korea, and the United Kingdom allowed Malden Mills to better utilize its capacity and to continue to make textile prod- ucts in the United States, despite the fact that the industry as a whole has been in rapid decline due to globalization and the rise of low-cost manufacturers in developing nations. Today over half of Malden Mills' sales are due to exports.