Explain the issue you want to discuss

Project Homework


The goal of this homework is again to apply concepts from the textbook to real-world phenomena, the only difference is that you will be compiling information from a range of sources. Notice that in the other homework, the information was all contained (effectively) within a single source (either the case study or the business periodical report). This time, you need to dig deeper and compile the information you need to complete the project as requested. Find an example of a firm that is in a turbulent environment, performing badly and/or in need of a new strategy, preferably a well-known firm about which you can find information online. You can see a few on the Fortune website. Search the Fortune 500's Worst-Performing Stocks.


A. the first paragraph should explain the issue you want to discuss.

B. An overview of the company (e.g., industry, business model, major competitors and the firm's competitive advantageover them, etc.).

C. Then you need to do a systematic analysis, which has three parts:

a. five forces analysis. Separate each of the five in different bullets and explain the strength of that threat (weak, medium, high).

b. SWOT (Strength, Weakness, Opportunity, Threat) analysis, you can explain each dimension (e.g., Strengths) in a separate subsection. A very important thing is that you clearly mention what you want to discuss (e.g., Strengths). While you better cover all of them, focus on those that are specific and related to your solution.

c. PESTEL analysis. Again, try to separate sections to make it easy to follow. And Also, don't forget to focus on main factors that can impact the company.

D. After doing a summary of the issue, following by analysis, you need to suggest a solution. It is very important that your solution be related to your analysis. For example, if you suggest the company to expand its operation, merge with another firm, engage in social activities, and so on, you need to explain how you think it is a good suggestion based on the Strenght and Weakness of firms and/or the Opportunity and Threat that exist in the external environment. One big weakness of essays is the lack of connection between analysis and suggestion. I suggest you this about the factors in this industry define success (key success factors) and the firm should focus on.

E. You can conclude with a summary if you have space.

Format your homework according to the give formatting requirements:

a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.

b. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.

c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.

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Business Management: Explain the issue you want to discuss
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