Complete the below:
Task 1:
Select a hospitality organization such as a hotel, restaurant, fast food operation, and convention bureau. Assume the role of a marketing consultant for your selected hospitality organization.
Prepare a 450 to 800-word memo to your selected organization's CEO in which you evaluate the effectiveness of the organization's marketing strategies. In your paper, address the following:
• Research the selected organization and its marketing efforts. Using this research, identify the organization's target audience.
• Identify the message conveyed by the organization's marketing efforts. Does the message properly target the organization's target audience? If so, how? If not, how can the organization modify its marketing strategies to better target its target audience?
• How do the organization's marketing strategies affect the organization's brand image? Are they effective? Do they support the brand image that the organization's is trying to convey?
• Also, explain the importance of internal marketing for your selected organization.
Task 2:
Moray Enterprises has accepted your proposal and has selected Baderman Island Resort as the site for its annual conference. Before the organization signs any contracts, it wants to review Baderman Island Resort's crisis management plan concerning natural disasters. Moray Enterprises wants to ensure the safety of its employees because the conference will be held at Baderman Island during peak hurricane season.
Write a 600 to 950-word crisis management plan for Baderman Island Resort including a 3 to 5 Power Point presentation. In your plan, examine strategies that Baderman Island can use to mitigate risk.