Explain the importance of high-quality information for, Operation Management

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Explain the importance of high-quality information for

Read Case - "Political Microtargeting: What Data Crunchers Did for Obama" (on pages 114-115 of your textbook), then answer the following questions:

Explain the importance of high-quality information for political microtargeting.

Review the five common characteristics of high-quality information, and rank them in order of importance for political microtargeting.

Your response should be at least 400 words, with proper grammar, spelling and punctuation.

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Operation Management: Explain the importance of high-quality information for

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