Culture and Ethics
1- what is ethical behavior in marketing and what is non ethical? explain + example
2- why do marketers need Ethics?
3- what are the major ethical dilemmas in marketing? + Examples
International marketing research
1- what is international marketing research?
2-what kind of problems can the research experience at each stage of doing research when in different culture?
emerging markets : The Asia Pacific region
1-what factors limit Chinese economic growth?
2-what are the steps that China must take to achieve further economic growth?
3-why is it difficult to make business in India?
4-what kind of business opportunities does India present to the world?
Products and services for consumers
1-explain the importance of country original effect?
2-what are the major components of a tangible product? And how can we modify each component depending on the culture it is sold?
3-how can you adapt service globally? Examples?
marketing communication
1- what is the integrated marketing communication (IMC) and it elements ? Explain each element + example
2-what are the major reasons for IMC failure and that international Contexts?
Marketing personal
1- what are the major criteria used to select effective market personal? ( what kind of people )
2-what are the difficulties in motivating marketing employees to work overseas? and how can you motivate them to work effectively ?
3- what's skills will be needed for becoming more effective marketer in the future?
4- how was the work for the marketing personnel change by the 2030
1-What is price escalation? Inflation pricing? Deflationary pricing? Administrative pricing? Dumping? Fixed pricing?
Under what condition you can apply each pricing strategy and give examples?
2-What are the major factors that contributed to Japan economic decline in 1990s?
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Required the answers, dont need a paragraph, make them in points , easy word to mamorize, not a long answer because i need them for the test