Discussion:
Explain the history and current purpose of healthcare marketing. The below questions will help to guide the conversation:
When was marketing first introduced to the healthcare field?
In today's environment, does healthcare organization use marketing as a way to change their public perception or to increase revenue?
Are negative actions (ex: employee terminations, healthcare fraud) promoted quicker than positive (ex: company donations, saving a sick child) appraisals? Why? Can a good marketing campaign improve a terrible image?