Problem: At the end of Chapter 18, there are nine empirical generalizations about promotions effectiveness based on research in the marketing discipline. For this discussion, select one of these nine generalizations to discuss and provide an example of how this generalization might be observed or applied in the real world. You can use real examples or construct a realistic example to illustrate your understanding of the generalization you have selected. (Estimated time: 20 minutes)
1 - Select one of the nine generalizations about promotions and explain the generalization in your own word.
2 - Discuss of how this generalization is observed or applied in the real world.
3 - Provide example(s) of your observed/applied real world discussion with specific products and/or brands.