Problem: Can you explain the general practices surrounding DATA COLLECTION relevant to business operations and the risk, issues or problem associated with the ethical collecting and storing of customer info. The end-user says it's possible to collect, reuse, and sell data as required. Can you provide a little explanation how data collection of private customer info could lead to a potential privacy violation and suggest what could be done to protect the business while supporting business intelligence efforts? Please cite the sources or few authors as I need to do more research on this issue.