Business Research Problem
• Explain the four types of measurement scales.
• How is the interval scale more sophisticated than the nominal and ordinal scales?
• Why is the ratio scale the most powerful of the four scales?
• Briefly describe the difference between "attitude rating" scales and "attitude ranking" scales, please indicate when each is used. Describe if attitude ranking and attitude rating are mutually exclusive.
• Why is it important to establish the "goodness" of measures and how is this done?
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.