Explain the following statement: "Services may compliment goods; at other times, goods may compliment services."
Which are the tangible elements in the offerings of an airline? Expalin why.
What is customer interface in the service sector?
List and explain some of the problems in assessing foreign buyers for credit.
Write a short essay (about 25 to 50 words) on the opportunities and challenges of international marketing.
What are the strategies for developing a basic advertising campaign? Explain two of them.
What is World Brand?
What is Multinational Corporation image?
What is an order cycle time?
What is the logistics management system? Explain one of them.
What are the characteristics of trade zones?
List and explain three possible organizational structures