Explain the exact steps needed to launch and run the advertising campaign (for example, how an ad could be placed in the proposed newspaper, TV program, or social media site) and how much it will cost. For example, if you're suggesting advertisement on TV, specify what TV stations should be used, when the ads should be aired, how much they will cost, and what would be the main message of the ads. Or if you suggest advertisement through social media, explain what social media platforms will be used, how the ads or messages will be distributed (e.g., pay-per-view or pay-per-click or viral), the main theme of the messages, expected audience and expected cost.