Promotional Strategy Presentation- Power point slides
Prepare a 15- to 20-slide Microsoft PowerPoint presentation illustrating your promotional strategy.
Compile the information presented in your previous papers: (Cannabis Infused Coffee from Starbucks)
Include the following in the presentation:
Intro/Concl
• Intro/Conclusion/Compile & Format - (2 slides, 1 person)
Promotional Strategy
• Explain your promotional strategy for your product or service. - (6 slides,2 people take this, 3 slides each)
• Include how you will use at least three of the following elements:
o Advertising
o Public relations
o Digital marketing, including social media
o Sales promotion
o Direct marketing
o Event marketing
o Outdoor
Budget Plan
• Develop an initial budget for your plan. - (6 slides, 2 people take this, 3 slides each)
• Prepare a pie chart showing the dollars/percentages budgeted for each included marketing activity for the first year.
• Provide justification for your choices.
(this budget plan is based upon the promotional strategies above)
Evaluation & Controls Methods
• Explain the evaluation and control methods you will use to measure the success of your plan. - (3 slides, 1 person) use template included slide #16 17 18.
Attachment:- mkt421.rar