1. Explain the environmental philosophy of Patagonia. If you were CEO of Patagonia today would you revise this philosophy and if so how & why and if not why not? Please explain what your key metrics would be to evaluate the success of executing on this philosophy?
2. Ray Anderson stated in the book “The business case for sustainability is crystal clear”. He defined his initiative as “Mission Zero” which would be a time “when we no longer take anything from the earth that the earth cannot renew rapidly and naturally”. Why would there be a good business case for “Mission Zero”?