Assignment
1250 words Task on Marketing Principles
For a selected organisation:
1. Explain the elements of the marketing concept and process, their relation to the cosys and benefits of its marketing orientation.
2. Propose segmentation, targeting and positioning criteria for its products and/or services in response to existing marketing problems/ issues
3. Differentiate between the marketing mix and the extended marketing mix. Explain the role of marketing mix in sustaining competitive advantage.